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Européan Master in Management and Business Strategy


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Ecole Grandjean
16 Bd du Président Poincaré 67000 STRASBOURG
67000 STRASBOURG

Tél : 03 88 32 76 10
Contact : Neufang Maryline

Site web de Ecole Grandjean




 
Niveau:
Bac+4/+5
Région:
Ville:
Date de création:
01/02/2012
Statut initiale ou alternance:
Formation Initiale
Description de la Formation

1 - EUROPEAN EXAMINATIONS

 What does "European Union" really mean? How does it work?  What does the E.U. provide to its citizens and its business corporations?

Answering these questions requires a European approach. For that reason, we offer students a graduation opportunity inside the frame of the Fédération Européenne des Ecoles (European Federation of Schools, EFS). Those are European Training patterns of LMD (License, Master's, Doctorate) and IACBE (USA) homologated.

  • The European Federation of Schools (FEDE)

 A large number of private schools across Europe have joined together in order to find their way in the construction of the European Union. This move resulted in the creation, in 1963, of the Fédération Européenne des Ecoles (EFS).

The EFS is an NGO whose consultative status with the Council of Europe and the E.U. has been officially approved. Since then, over 500,000 students have been trained in the EFS schools.

In June 2002, 1,820 candidates registered for the examination sessions in 42 dedicated centers across Europe.

In 2010, this number grew to over 9,000 registered students.

The EFS was also the first teatching group structure in Europe to apply the ECTS (European Credit Transfer System).

 

2 - THE EUROPEAN MASTER : A POST-GRADUATE IN EUROPEAN STUDIES DIPLOMA (MASTER 1 AND 2)

This training aims to provide a European specialization to any post-graduate holding a Bachelor’s degree.

This Master's 2 degree certifies managerial skills in a specific field. It aims to develop each student's capacity to define and set up strategies in real business situations. This happens along with an internship training that enhances the student's capacity in analysis, thinking, ability to suggest, to implement and to control.

 

3 - TARGETS AND CONTENTS

The global target is to understand what belonging to the E.U. implies, for the citizen as well as for the business corporation. We provide all the necessary tools for our students in various fields such as foreign languages, management, marketing, new information and communication technologies (ICT), innovation, international and E.U. knowledge. Those allow a quick integration into the professional business world at high wage levels.

 

MARKETING& MANAGEMENT

 The teaching process leaves a large room for the student's own initiative and personal work, in order for him to be able to implement the knowledge and skills he has acquired.

  • Management, human resources and applied management

Ÿ  General and analytical accounting

Ÿ  Analysis of economics equilibriums

Ÿ  Financial mathematics

Ÿ  Tax regulations and business law

Ÿ  Human resources

Ÿ  Communication and negotiation

  •  Strategic and operational marketing

Ÿ  The basics of marketing, the market and its environment

Ÿ  Marketing planification

  • International marketing

Ÿ  International marketing strategies

Ÿ  European specific strategies

Ÿ  Customs and logistics

Ÿ  International payments

Ÿ  Geo-marketing and geo-strategy

 

INNOVATION

Ÿ  Innovation management and corporate development

Ÿ  Integrating innovation into the marketing strategy

 

SEMINARS

Ÿ  Culture and civilisation

Ÿ  Specialized marketing (luxuary goods...)

Ÿ  E-networks management

 

4 - THE EUROPEAN EDUCATION PROGRAM

 

Enterprises, Competition, Europe

     European activity analysis

Ÿ  Business concept, competition concept

Ÿ  Markets (geographical market, products market)

Ÿ  Rules of competition applicable to European companies

Ÿ  Implementation of the legal framework

Ÿ  Community action in matters of competition

Ÿ  Competition rules applicable to E.U. member states

Ÿ  Intra-European corporate market: from harmonization to normalization

 

5 - INTERNSHIP GOALS

To be able to launch and follow-up one or several marketing and/or management actions in full autonomy within the host company

To set-up  applied-research activities in full autonomy under  the tutor's supervision

 

6- LEARNING EUROPEAN FOREIGN LANGUAGES

Mastering of a written and oral level in foreign languages within a commercial, economic, political and cultural context

The validation of skills in this teaching Unit is based on reference scales established by the European Council's Cadre Européen de Référence (CECR) which is the reference for language skills

The targeted level is level B of the CECR

Tuition is by class teaching as well as by e-learning

 

7 -EXAMINATION RULES & STANDARDS

 

Examinations/Tests

Credits   

Coeff   

Test Type

Duration

First Year

       
A4/5 - Enterprises, competition and Europe* 16 4 Dissertation 4h
B4 - European language - level B2 of CECR for independent users 12 2 Written 1h45
D41.1 - General business culture 10 5 MCQ 2h

D41.2 - Management of HR and organizations

6

2

Practical exercises

2h

D42 - Business/ company report 7 7 Grand oral 1h

Second year

       
B5 - European language - Level B2 of CECR for independent user 12 2 Oral 45 mn
D51 - International Environment 6 16 MCQ 50mn
D52 - Business strategy 16 16 Case study 3h
D53 - Oral examination of professional thesis 16 16 Grand oral 1h

TOTAL

120 40

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